Video+Production+Values

Video Continuity/Editing

 * Exemplary:**


 * The production is edited with only high quality shots remaining in the finished video.
 * Video moves smoothly from shot to shot.
 * A variety of transitions are used to assist in communicating the main idea and smooth the flow from one scene to the next.
 * Shots and scenes flow seamlessly.
 * Digital effects are used appropriately for emphasis.


 * Proficient:**


 * The production is edited throughout with only quality shots remaining.
 * A variety of transitions are used.
 * Good pacing and timing.


 * Partially Proficient:**


 * The production is edited in few spots.
 * Several poor shots remain.
 * Transitions from shot to shot are choppy, and the types of wipes and fades selected are not always appropriate for the scene.
 * There are many unnatural breaks and/or early cuts.


 * Incomplete / Needs Improvement:**


 * The production is unedited and many poor shots remain.
 * No transitions between clips are used.
 * Raw clips run back to back in the final video.

Moving Images

 * Exemplary:**


 * Motion scenes are planned and purposeful, adding impact to the story line.
 * "Talking heads" scenes are used when crucial to telling the story.


 * Proficient:**


 * The video includes some unnecessary "talking heads," with backgrounds and video effects to add interest.
 * Most motion scenes make the story clearer or give it more impact.


 * Partially Proficient:**


 * The video includes mostly "talking heads"
 * A few motion scenes are added but do not improve understanding of the story line.


 * Incomplete / Needs Improvement:**


 * The video features "talking heads" with little or no action to add interest or the video uses action excessively.

Video Length

 * Maximum Length:** 4 minutes
 * Minimum Length:** 2 minutes


 * Exemplary:** Finished video presented within the allotted time 2 - 4 minutes


 * Proficient:** Finished video remained close to the allotted time. (+ - 5 seconds).


 * Partially Proficient:** Finished video exceeds or falls somewhat short of allotted time (+ - 6-15 seconds).


 * Incomplete / Needs Improvement:** Finished video greatly exceeds or falls way short of allotted time (+ - more than 16 seconds). '

Pacing

 * Exemplary:** Video clips show no slack time. "Three beat" timing (three actions per clip or three clips per event) is evident.


 * Proficient:** Most video clips are edited to remove slack time and to emphasize action.


 * Partially Proficient:** Some video clips need to be edited to remove slack time and increase action.


 * Incomplete / Needs Improvement:** Video clips begin and end with slack time or no action.

Exposure and Focus

 * Exemplary:** All shots are clearly focused and well framed. The camera is held steady with few pans and zooms. Close-ups are used to focus attention.


 * Proficient:** Most shots are clearly focused and well framed.


 * Partially Proficient:** Some shots are unfocused or poorly framed.


 * Incomplete / Needs Improvement:** Many shots are unfocused and poorly framed. Excessive panning and zooming distracts the viewer.

Audio Editing

 * Exemplary:** The audio is clear and effectively assists in communicating the main idea. Background audio is kept in balance.


 * Proficient:** The audio is clear and assists in communicating the main idea.


 * Partially Proficient:** The audio is inconsistent in clarity (too loud/too soft/garbled) at times and/or the background audio overpowers the primary audio.


 * Incomplete / Needs Improvement:** The audio is cut-off and inconsistent or overpowering.

Graphics / Titles / Transitions

 * Exemplary:** The graphics / titles / transitions assist in presenting an overall theme that appeals to the audience and enhances concepts with a high impact message. Graphics explain and reinforce key points during the presentation.


 * Proficient:** The graphics / titles / transitions visually depict material and assist the audience in understanding the flow of information or content.


 * Partially Proficient:** Some of the graphics / titles / transitions seem unrelated to the topic/theme and do not enhance concepts.


 * Incomplete / Needs Improvement:** The graphics / titles / transitions are unrelated to the content. Graphics / titles / transitions do not enhance understanding the content, or are distracting decorations that detract from the content.